Bag of Bones
This began as a "wouldn't it be cool if" napkin idea. Frito-Lay loved the concept and Bag of Bones came alive for the Halloween season.
Cheetos wanted to make Halloween more mischievous. Introducing Project TP – a digital toilet paper takeover of the world. The program lets users toilet paper any location on Google Maps and then share it online.
Meet Confusion. He's made boat loads off your hidden fees, high interest rates and fine print that keeps credit confusing.
We used dramatic humor in TV and digital to showcase this and promote the benefits of Credit Karma.
While Chipotle rested on their sustainable laurels, we focused Qdoba on flavor. From the pitch to the brand relaunch and every campaign that followed, we talked about their thousands of combinations of ingredients, free add-ons like guac and queso, and the simple joy of eating.
Copywriter – Demian Kendall
The Cheesecake Factory makes more than 250 dishes fresh, in-house, every day. To raise awareness we created The Kitchen Speaks, an animated series that follows the daily activities of six over-worked kitchen tools.
Cat's Eye View
Adweek - Ad of the Day
Creativity - Editor's Pick
FWA - Site of the Day
New York Times
9Lives brand cat food wanted to bring back their infamous icon, Morris the Cat (50 commercials, 2 movies, 1 with Burt Reynolds), for an interactive audience. So we created a VR experience through the eyes of the celebrity feline. And we got to goof around with a cat in glasses. Win win.
O'Hare Party Repair
Tostitos needed a campaign to promote its fajita flavored scoops! tortilla chips and queso blanco dip for the Fiesta Bowl. Enter Steve O'Hare and his team of party professionals to take fiestas up a notch.
Regional billboard commemorating the integral work of ESPN president, George Bodenheimer.
For gamers, hardware is king. We showcased Asus laptops, powered by Intel, with a 25 minute animated feature about a rigged gaming tournament where performance determined status, and a rogue group that built the Republic of Gamers laptops to tear it all down.*
* The idea was sold to both Intel and Asus clients, but delayed in production. I've included it because it best represents the type of work I like to do.
Samsung wanted to have a presence around the World Cup in Brazil. And when you make some of the best TVs in the world, you don't want to sponsor the games, you want to sponsor the fans.
We held a global contest to find the world's biggest football fans and created teasers to encourage entry through video submission. 2.6 million views and thousands of entries later, we flew the best "competitors" to Rio De Janeiro to compete for the grand prize: $50,000 salary to watch football for a year.
Broadcast spot for Bota Box's first major integrated campaign, Unbottle Adventure. Copywriter - Kevin Turner
Campaign to help raise awareness on the mistreatment of elephants as circus performers. Narration by Selma Blair.
Full site: http://play.whatelephantslike.org/
Fortunately or unfortunately, I also do this in my spare time. Below are various concept art and storyboards I’ve done for projects over the years.
CMYK Magazine #52: 100 Top New Creatives Art Direction Winner
ADDY Silver Award Winner
A solid, easily read concept conveying Original, Tennessee and Mustard.