CREDIT KARMA
My writing partner and I spearheaded this campaign from start to finish across a bevy of broadcast, digital and social content.
PREROLL – Compelling story and imagery holds viewer’s attention and avoid the dreaded skip button.
BROADCAST :30
INSTAGRAM :06s
YOUTUBE :05s – Custom preroll based on user content. We made about 30 of these. Ex: DIY deck build video = cordless drill preroll.
TIKTOK/IG STORIES